International Wine Business B.Sc. – Your Tuition-free Gateway to the Global Wine Industry

Passionate about wine and business? The International Wine Business program at Hochschule Geisenheim University offers the perfect blend of business expertise, international experience, and deep industry knowledge. Located at the heart of one of Germany’s most renowned wine regions, our university combines tradition with innovation, providing cutting-edge research, strong industry connections, and an advanced, practice-oriented approach.
The curriculum covers wine economics, international trade, management, and consumer behavior, ensuring you gain both theoretical knowledge and practical skills. Graduates are well-equipped for careers in wine marketing, sales, export, consulting, and management in the global wine industry.
Geisenheim is a world-renowned center for wine research and education, combining academic excellence with strong industry connections. With small class sizes and personalized support from application to graduation, students benefit from a dynamic learning environment with lectures held in English, international exchange opportunities, and hands-on projects.

© HS Geisenheim
As a public university, all programs are offered tuition free. Cost of living is comparably modest in the Rheingau region. For those who appreciate city life, the bustling metropolitan region of Frankfurt is not far away.
Join Hochschule Geisenheim University and turn your passion for wine into a successful international career!
Interested? Join our virtual info sessions on April 1 – 3.!